Spearhead® Brewing Company

This start-up craft brewery needed their entire brand developed which included a bespoke bottle shape, logo creative and brand roll-out. The tagline Beer Without Boundaries® was the starting point to the use of shifting elements thoughout the branding. The Beer Without Boundaries® insignia s almost always seen slightly cropped — stepping out of the boudaries of the poicture plane.The nod to the hand-crafted quality of the Spearhead® product is found in the the registration shift of the colour illustrations on the bottle labels. Thsi alludes to the unique quality of hand-printing.